Our overall visual identity mirrors the audacity, passion that are associated with the brand.
The logo's aesthetic balances the precision & exactness of the corporate world with the playful, imaginative nature of the creative mind.
Do's
Primary Logo
Reversed Logo
Don'ts
Thanks for not stretching, changing, distorting the logo and not embellishing on the logotype with shapes, colours, shadows and angle.
Preferred logo measurements ensure legibility for various
representative media.
*We recommend to avoid using TM on logos smaller
than 60x60px.
Medium blog 75px | 75px
Instagram 60px | 60px
Facebook & Linkedin 50px | 50px
Twitter 40px | 40px
Powerpoint 35px | 35px
Any Document 30px | 30px
Red is the universal color associated with youthful vigor and boldness. M2P boasts of a young demographic who have pushed the limits and continue to challenge the status quo. The color red reflects that energy.
White, symbolizes purity, efficiency, and sophistication, and is meant to inspire trust and reflect our commitment to quality products.
R207 G34 B40
C12 M100 Y98 K3
R0 G102 B204
C86 M61 Y00 K00
R104 G111 B121
C62 M50 Y42 K12
R237 G37 B87
C00 M97 Y55 K00
R244 G130 B32
C00 M60 Y100 K00
R57 G184 B137
C72 M1 Y62 K00
R252 G192 B24
C1 M26 Y98 K00
"Ubuntu" and "Ilisarniq" are the primary typefaces used accross all our products.
As they clearly reflect the empathetic attitude of the brand ensuring greater readability and legibility.
Ubuntu - Light
Ubuntu - Regular
Ubuntu - Bold
Ilisarniq - Light
Ilisarniq - Regular
Ilisarniq - Bold
"A conversation over tea, a spark, and M2P was born! Meet the team behind the brand. With eclectic interests (weekend chef, sportsman, tech enthusiast), a never-say-die attitude, and a passion for all things fintech, this trio has driven the company since 2014, and has had loads of fun doing it!"
Knowledge powerhouse and weekend chef, Madhu feels start-ups are constantly challenged. He aims to transform every business into a Fintech.
Avid sportsman, and technologist, Muthu believes in the magic combination of hard work and business knowledge topped with a little bit of luck. For him, Fintech is the future.
A deep space tech enthusiast, Prabhu heads Ops and InfoSec. He feels start-ups are game-changers that keep challenging status-quo.
It could be tempting to “borrow” or “get inspired” by our graphics ;).
But here's a friendly reminder that these graphics are proprietary and protected under intellectual property laws.
